Our Team And Vision

We are a seasoned and experienced team who have held leadership positions at Meta, Google, TikTok, Snap, and Discord. Together we have managed and advised the largest advertisers across a variety of verticals in over $1 billion dollars of direct response advertising spend.

Our team has decades of experience in advising some of the largest advertisers in the world. We have extensive knowledge and background advising some of the most sophisticated direct response advertisers in the mobile app and e-commerce space.

Our expertise in direct response marketing working at the largest media platforms in the world allows us to maximize efficiency and deliver the most performant ads in the industry.

Work With A Team Of Proven Experts

We have spent decades advising and scaling campaigns for advertisers across a variety of verticals on the world's largest advertisers at big tech – including Google, Meta, TikTok, and Snapchat.

Andrew Nassery

Founder

Previously: TikTok, Snap Inc. Led Global Online Sales Apps business at Snap. Head of Snap’s Fintech, Crypto, & Services sales team under Apps, Media, & Services. Media & Entertainment Vertical Lead at TikTok.

Brad Goldberg

Previously: Discord, Thrasio, Snap Inc. Built and led Snapchat’s paid user acquisition program and co-founded OrionCKB, a top digital performance marketing agency that was acquired by Tinuiti (EliteSEM) in 2017.

Brian Pearlman

Previously: Meta, Snap Inc., Yelp Built and led performance media sales team at Snap. Head of Real Money Gaming & Media verticals at Snap, industry expert for high growth strategies, market share, e-comm & app revenue.

Justin Fredlender

Previously: Ritual, MVMT Growth and e-commerce expert. Led customer acquisition at MVMT Watches (acquired), led Growth org and D2C business at Ritual (9-figure revenue growth).

Andrew Covato

Advisor

Founder of Growth by Science. Advisor at Discord. ex-Snap (Head of Measurement). ex-Meta (Marketing Science Lead, Performance Verticals), Ex-Netflix (Director of Product Management and Marketing Technology), Ex-Google (Senior Analytical Lead, Direct Response)